Sunday, November 13, 2011

Alex's Weekly Brand Briefing

Here's what caught my eye this week.

Bud Light is preparing to launch it's latest line-extension. Bud Light Platinum. Bad branding at it's finest.

In his usual entertaining style, Bob Garfield dissects the art of making a terrible PR pitch.

Laura Ries points out that the marketing genius of Steve Jobs was his consistency and brand focus.

Tom Fishburne's cartoons on marketing are always filled with clever insight. This one pokes fun at the value of decisions made by committee. As David Ogilvy would remind us, you'll find no statues of committees."

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