Friday, August 5, 2011

Backwards Bud

According to AdAge, the design of the new Budweiser can is more youthful and contemporary than the last one, which will help the brewer attract younger drinkers.

Don't believe this because Bud has it backwards. The design of the can doesn't give "the brand" meaning. It's the brand that gives the design it's meaning. So the new can still says "your dad's beer."

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