I was completely ignorant of any facts of Casey Anthony criminal trial. I still am. However, after yesterday's public outcry following the verdict, I began unknowingly formulating perceptions and opinions about the case- despite not knowing any facts of the case.
After a couple minutes of processing the public outcry that followed the case, I was reminded of the fact that people don't need to know any facts (especially gained from firsthand experience) to have an opinion. This applies in all walks of life- from courtroom verdicts to meeting new people to making judgments about a brand.
A brand is nothing more than an opinion or thought of a person. Therefore, a marketer cannot tell people what to think or how to feel. They can only try to influence through a variety of tactics. Yet, even when the facts of their case stack up in their corner, not everyone will see it the same way. That is true every time.
Disclaimer: This post is simply making a statement about human psychology as it pertains to branding. In no way is it making a statement to indict or in defense of Casey Anthony. Apologies in advance to anyone who finds the comparison to be slightly insensitive.