Tuesday, April 12, 2011

Little Things Add Up

Did you know that UPS trucks don't make left turns? I didn't.

The reasons are efficiency and safety. Drivers who avoid left turns on busy roads sit in less traffic. And fleets of big trucks not crossing multiple lanes everyday is much safer for everyone on the road. Over the course of a year, a little thing like not making left turns pays off in a savings of over 20 million miles.

This discovery is a perfect example to show that it's the finest details that create the big picture of a brand.

This morning I had a very reliable source (friend who works at UPS) dispute the validity of this statement. He says UPS trucks turn left all the time. Well, it was a nice thought at least.

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