Tuesday, March 22, 2011

Premium's

All non generic brands ask their customers to pay a premium. But for what?

If your brand asks its customers to pay a premium because it's a premium name then you're brand is getting it wrong. The reason customers pay a premium is the position of the brand (or what the name stands for).

Do your customers know what that is? Be sure to give them reasons to pay more for the brand.

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