We all know that our Facebook messages, tweets and blog posts will last forever. However, for most of us, they wind up living in perpetual hiding. But, rest assured, they will survive somewhere.
Yet with word of mouth (the medium its so often confused with), the story or message is almost certain to die one day. But, for as long as it survives, it's guaranteed suvival in the mind.
As a marketer, where would you rather have your story live?