For the first time in several years, I dined at The Cheesecake Factory last night. And my trip went well. The restaurant was nice, food was good and our server did a great job.
But one thing irked me.
I noticed their menu had changed; not the stuff I could order, but the physical menu. The laminated pages were smaller and bound with a plastic spirally thing. That's okay, but open it up and there is an obnoxious surprise waiting for you. Advertisements! Full Page Ads! In the menu!
HEY YOU, BUY THIS COKE ZERO!!!!! Doesn't it look delicious in 2-D?
Obviously, the decision to treat its menu like a magazine wasn't made with the restaurant's overall brand in mind. "We have a captive audience, we should put an ad there. That's worth something."
It looked very cheap and that's what I will remember most.
Editors Note: I apologize for throwing Denny's under like that. But you understand.