Friday, September 10, 2010

Too Much of A Good Thing

A couple months back I applauded Reebok (and Skechers) for their creation of a new category: toning shoes.

Now, I'm certain I gave them too much credit. Alas, both have introduced toning shoes for men.

Too much a good thing can be a brand killer.

1 comment:

Alexander said...

Forgot to mention in post earlier, but I'd look at a brand like Five Finger Shoes.

It's the same category (shoe to strengthen muscles) but is properly differentiated from the Reebok toning shoes.

Excellent job of branding, great example of divergence of brands and my bet to pull the men in the market.

http://www.vibramfivefingers.com/indexNA.htm