Monday, August 2, 2010

Verizon Rumblings


I'm still a bit confused by this new Verizon commercial that has been airing a lot. I keep waiting for the explanation (like a special message or partnership).

Why would Verizon go there to sell phones and plans? Verizon should stay out of that conversation.

But the ambiguity of that commercial is a microcosm of their new tagline. "Rule the Air" is far weaker than "Can You Hear Me Now?" and "There's a Map for That" for reinforcing it as the largest and most reliable network.

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