Monday, August 2, 2010
I'm still a bit confused by this new Verizon commercial that has been airing a lot. I keep waiting for the explanation (like a special message or partnership).
Why would Verizon go there to sell phones and plans? Verizon should stay out of that conversation.
But the ambiguity of that commercial is a microcosm of their new tagline. "Rule the Air" is far weaker than "Can You Hear Me Now?" and "There's a Map for That" for reinforcing it as the largest and most reliable network.