Although the campaign is not new, I still want to recognize it. At least part of it.
Toyota has built its car brand on reliability. But they didn't just say, "hey, our cars our very reliable." Instead, they prove it in their ad, saying "80 percent of Toyota's sold in the last 20 years are still on the road today."
That's an wonderful example of an ad that avoids cliches and generalizations. Not enough ads do that, great work by Saatchi & Saatchi LA.
What other marketing materials do this? Post them in the comments section below, I look forward to reading them.