After a long hiatus from the public eye, Kanye West is back and is taking a very personal approach with his fans.
Although Kanye has utilized social media through his blogging, he has certainly ramped up his efforts in the past two weeks. He started with impromptu performances at Facebook and Twitter where Kanye rapped lyrics of his new songs. He followed up those stops with a visit to Rolling Stone magazine to answer some questions in a style fit for a college professor. Video from his stops hit YouTube and triggered immediate buzz from fans and media.
Shortly after stopping by Twitter headquarters, Kanye began using the social networking service. Within a day, he had 200,000 followers and was generating buzz with every new tweet. His followers soon joined in the fun, attempting to predict Kanye's future tweets and getting creative by immortalizing his tweets with cartoons from The New Yorker.
Fan created content is incredibly powerful signal; but don't be mistaken that the passion of fans is a result of social media. Social networking simply allows these gifts to be shared more efficiently than ever before.
Rather, the passion of fans is a direct result of the gifts they feel they receive. It doesn't matter if your are an artist, entertainer, musician, blogger or mega brand- the rule is the same.
The more you give of yourself, the more your fans will be reciprocate.