There is a new bar opening. It has a decent location; it's located on a corner lot of two intersecting city streets, however, the building is small and the parking is scarce.
But they have some competition. About a mile down the street there is cluster of bars. Two of them have a long history, have long histories and are considered to be neighborhood landmarks.
Great marketers might view this as an opportunity to differentiate and to reposition the other bars in the neighborhood. Or one could cross your fingers and hope people take a chance on a nameless, faceless bar with no recognizable story or essence to it.
Take your pick.