In February, I questioned Google's brand strategy, contending that it's now lacking a focus on a category. I still believe that.
Reaffirming my argument, Google is pushing to get further into social networking to challenege Facebook for the ad dollars they generate from online games like Farmville. In the article, Google CEO Eric Schmidt explains that "the world doesn't need a copy of the same thing" when asked if the site will resemble Facebook.
But the market segment is the same; one that Facebook and Twitter already dominate.
What if Google put a link to all of its stuff on its main page? It might look something like the picture below.
Google won with focus.