There is a new trend in cola drinking. The producers of pop have gone old school with their product packaging and replacing the high-fructose corn syrup with real sugar. Certainly they hope that the vintage look will bring consumption levels back to old days.
Last summer, Pepsi was the first to introduce the "Throwback" packaging concept with its Pepsi-Cola and Mountain Dew brands. The buzz that the move generated was tremendous and the fact that it's being copied by Dr. Pepper speaks to the sales success of the move.
Despite its success, going with old school packaging is just a short term fix. And the cola companies no doubt have a long term problem. Per-capita cola consumption has been steadily declining since 2003 because of a proliferation of new drink options and the negative perception of carbonated soft drinks carry in terms of health.
However, it's very possible that the results of this experiment could lead to long term change. Although both sweeteners are identical and metabolize the same, high-fructose corn syrup simply sounds awful. And that perception problem has caused other brands to make the switch to real sugar; Ocean Spray and Gatorade made the switch to real sugar as well as Starbucks for their baked goods.
If their is a an overwhelming response to real sugar colas this summer, don't be surprised if they all make the switch to real sugar. This may be just what the doctor ordered for the cola brands.