Thursday, June 17, 2010

Pringles

Patrick C. in Louisville sent in this interesting bit on Pringles. Apparently, in an effort to avoid paying a British potato chip tax, P&G's lawyers are downplaying the "potatoness" of the crisps.

What could the marketing implications be of publicly denouncing the "potatoness" of a chip? Maybe they will now be referred to as "fake chips."

Thanks for sharing Patrick!

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