Monday, June 28, 2010

Good Neighbors

State Farm Insurance claims to be my neighbor; and a good one too. I beg to differ.

State Farm has been on an advertising blitz for a couple years now and they're putting there mark everywhere they can. Sure, this media obsessed strategy is often intrusive, annoying and disregards the customer. But we will remember it's State Farm, or so the logic goes.

However, while State Farm continues to buy up space in front of every eyeball in the world, I wonder if their marketing executives every asked what is the value of adding another commercial, sponsorship, logo or sticker?

This is exactly why and how fences get built. For your own sake, be the neighbor you claim to be.

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