I have a question for all my readers.
Are you the person in charge when it comes to deciding what is an acceptable standard?
Perhaps your boss tells you. Maybe you have a co-worker that always tries to do a little more than everyone else, forcing others to work to their level (or just below it). Or a co-worker that always does less; setting the bar real low for everyone else.
In your industry, does your competition set the bar?
Set the standard. Because no one will pay extra for average.