Tuesday, March 23, 2010


Executives often talk about social media as a revolutionary development in marketing. While I recognize its force, I completely disagree.

The revolution will only come when social media will be used in a revolutionary way. There is nothing new about collecting an audience and having your message fall on deaf ears.

Build a real following and let them be your voice. Then there will be a revolution.

And if you cannot build a following, then your cause is not a worthwhile one.

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