Wednesday, January 13, 2010

Humanize

For big companies, technology and social media provides an amazing opportunity to act like a mom and pop.

For example, I once personally delivered a note to an executive at a major corporation in Rochester and received an email back by the time I returned home.

And last week I email a question to a billionaire entrepreneur and had my answer in my inbox less than 24 hours later.

The lesson: social media tools do not make you engaging. It's the people behind the keyboard.

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