Sexual references have been made in advertising for a long time. You could even argue it's a common practice, but until recently, the references were relatively tame. However, that seems to be changing for some- and not Trojan condoms, Viagra or even Victoria Secret- but brands with no business in the bedroom at all.
Beer marketers have long hinted at sexuality to sell its brews. However, Bud Light has turned up the innuendo to a level that leaves a bad taste in the viewers' mouth. In two of their "Tailgate Approved" ads Jimmy Football asks if you "ever have trouble putting on a condiment" and tells you that your tailgate needs more "tail."
Not to be outdone, Burger King dismissed all subtlety with this ad for it's BK Super Seven Incher. But they weren't done. They followed up their popular "Subservient Chicken" website with a U.K. version called "Subservient Shower Girl." The website lets users watch a bikini wearing 20 something sing in the shower every morning at 9:30am. Users can requests songs and pick the bikini's she will wear.
Then there is PepsiCo's Amp Energy drink brand. It recently unveiled it's new downloadable Iphone application called "Amp Up Before You Score." It's a guide that gives you tips on how to hook up with 24 different stereotypes of women. Punk rocker chick? Got it. Sorority girl? Check. Married women? You bet. To top it off you can share your experiences on your "brag list" with your friends on Facebook and Twitter.
It's should be obvious that these brand messages in bad taste. However, there may be some justice served when "bad" and "taste" is what we will associate with Bud Light, Burger King, and Amp Energy.