Monday, December 21, 2009

Follow Up

I just came across this article on Adweek that's a follow up to my last post- "How much sex can your brand sell?"

Editors Note: I am following up my follow up with and edit here, because it just further proves my point.

Kraft recently debuted a billboard for it's Shake n' Bake brand with copy that read: You look smashing... but your chicken breasts could use a lift.

Again, I'm not offended and I think it's funny. But my point is that if your Kraft why even go there?

Enjoy. Again.

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