Monday, November 9, 2009

The Story of Mac and PC

I discuss Apple a lot on this blog, so I’ll be brief and I'll try not to gush too much. However, I do want to point out something Apple does really really well: Advertise.

It has been four years since we have welcomed Mac and PC into our homes and each visit they hammer home the same pro-Mac message: they are easy to use, powerful and virtually virus free.

What makes them so great?

They understand that strategy (the big picture) is the key to marketing success and that requires the same focused message year after year.

The commercials are tactically strong as well. They’re easily recognizable, original and most importantly, remarkably simple.

While the Mac vs. PC debate will rage on, the marketing winner is clear. These ads have done their part to position the Mac brand as the higher-end, easy to use, incrediably capable, personal computer in the minds consumers. And as a result, Mac sales have grown each year since.

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