I will be honest. I don’t like salesmen. It’s not that I don’t like them personally but it’s there job I don’t like.
I think most people agree that don’t like being sold to. We love to buy, but just don't sell us. As consumers we are most comfortable buying products that we buy our own terms.
How often are you contacted by a salesmen with the world's most amazing new product or service that you never heard of before?
Salesmen are everywhere making their boring calls everyday. My thinking is, if I have to be talked into buying something, I must have never wanted it. I live fine without it.
So, how would these sales hungry men and women spend their day if people woke up wanting to buy what their selling? No convincing necessary.
The answer: they would be branding.