I want to ask everyone what are some items in your life that must have; you will not switch from that brand? It could be a product, a service or a place that you shop or eat at; really anything that you buy. An example for me is Chiptole. I absolutely love Chipotle, and while I will still eat at other places, I won't go to Moe's Southwest, because in my mind, Chiptole is the only burrito.
The reason I ask is to look at some similarities of all of these brands, as well was the ways they are unique.
So what is it for you? Will you only work on Apple and not PC's? Only drink Pepsi and not Coke? It could be anything, just let me know what your favorite brands are. I welcome all comments.